Advertising Services: United States

 
   Single User - $750
   Corporate License - $1,050



Loading...
Published Apr 1, 2022 | 38 Pages | Pub ID: FFO17108370
Advertising Services: United States

This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies; media representatives; public relations agencies; media buying agencies; direct mail advertisers; display advertisers; ad material distributors; and other establishments such as product demonstration, display lettering, and welcoming services.

To illustrate historical trends, total revenues, the various segments, and advertising spending by media type are provided in annual series from 2011 to 2021.

Excluded from the scope of this report are advertising revenues from establishments that do not provide advertising services as their primary activity, as reported to the US Census Bureau. For example, advertising revenues earned by television networks, newspaper publishers, social media websites, and internet search engine providers are excluded. Search engine optimization (SEO) services are also excluded.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 2,000, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
541810 Advertising Agencies
541820 Public Relations Agencies
541830 Media Buying Agencies
541840 Media Representatives
541850 Outdoor Advertising
541860 Direct Mail Advertising
541870 Advertising Material Distribution Services
541890 Other Services Related to Advertising
HIGHLIGHTS
MARKET ENVIRONMENT
Historical Trends
Key Economic Indicators
Advertising Expenditures by Media Type
Internet Advertising Insights
Legal & Regulatory Factors
ESTABLISHMENT TYPE SEGMENTATION & FORECASTS
Advertising Agencies
Media Representatives
Public Relations Agencies
Media Buying Agencies
Direct Mail Advertisers
Display Advertisers
Ad Material Distributors
Other Establishments
INDUSTRY STRUCTURE
Industry Characteristics
Market Leaders
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Freedonia Methodology
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Advertising Services Revenues, 2021 - 2026
Figure 2 | US Advertising Services Revenue Trends, 2011 - 2021
Table 1 | Key Indicators for US Advertising Services Revenues, 2011 - 2026 (US$ bil)
Figure 3 | US Advertising Expenditures by Media Type, 2011 - 2021 (US$ bil)
Table 2 | US Advertising Expenditures by Media Type, 2011 - 2021 (US$ bil)
Figure 4 | US Survey: Is an ad blocker in use on any of the devices you use? (% of adult respondents who have heard of ad blockers)
Figure 5 | US Survey: What is the main reason(s) an ad blocker is in use? (% of adult respondents who have heard of and use an ad blocker)
Figure 6 | US Advertising Services Revenue by Establishment Type, 2011 - 2026 (US$ bil)
Table 3 | US Advertising Services Revenue by Establishment Type, 2011 - 2026 (US$ bil)
Figure 7 | US Advertising Services Revenue by Establishment Type, 2011 - 2026 (%)
Figure 8 | US Advertising Services Revenue by Establishment Type Performance Index, 2011 - 2026 (2011=100)
Figure 9 | US Advertising Services Employer & Nonemployer Establishments & Revenues, 2019 (%)
Figure 10 | US Advertising Services Firms, Establishments, & Employment, 2011 - 2019
Table 4 | US Advertising Services Firms, Establishments, & Employment, 2011 - 2019
Figure 11 | US Advertising Services Revenue Concentration, 2007 - 2017
Figure 12 | US Advertising Services Revenue Concentration by Segment, 2007 - 2017
Table 5 | NAICS & SIC Codes Related to Advertising Services

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.