Housing Market Shifting to Satisfy Millennials

Housing Market Shifting to Satisfy Millennials

US housing starts are forecast to reach 1.6 million units in 2021, with homebuilders benefiting from strengthening consumer finances and rising levels of employment. At the same time, sales of existing homes are expected to reach 6.0 million units, with the fastest gains occurring in the South. Although economic recovery has helped consumers achieve higher incomes to purchase homes, rising home prices and a shortage of available properties is presently a detriment to first-time homebuyers, especially millennials.


Shift to Cans Gaining Steam Among Craft Brewers

Shift to Cans Gaining Steam Among Craft Brewers

US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.