- by Chris Dyer
- February 11 2020
- beverage trends
- food and beverage
Has White Claw Changed Alcoholic Beverages Forever?
Since its introduction, White Claw hard seltzer has raced to the top of the “malternatives” market, even giving leading beer brands a run for their money. Is the product’s success driven by its quality, or is it a flash in the pan driven by novelty and social media trends?
- by Chris Dyer
- December 9 2019
- beverage trends
Cannabis Soft Drinks May Set the Industry Ablaze
From candy to lotion, CBD (cannabidiol) has found its way into many ordinary household products. Yet, CBD-infused soft drinks are few and far between. Is that set to change?
- by Chris Dyer
- January 7 2019
- beverage trends
- food and beverage
- fruit
Squeezing the Juice from the Fruit Beverage Market
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Historically, a simple mention of “100% Juice” was sufficient to encourage a consumer to purchase fruit beverages based on what appeared to be a healthy choice. However, with greater consumer awareness of the sugar content of juice, the movement of consumers away from sugary beverages, and the decline of traditional breakfast habits, fruit beverage shipments have been on a recent decline. As manufacturers change their product lines to appeal to new consumer habits, a range of new beverage options marketed as healthy has entered the market.
- by James Lacy
- June 22 2018
- beverage trends
- consumer trends
- water
Watering Down The Beverage Industry
Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.
- by Cara Brosius
- November 8 2017
- beverage trends
- beverages
- food and beverage
- juice
- water
Bubble Trouble: Carbonated Soft Drinks Facing Production Declines
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US beverage production is forecast to reach 48.4 billion gallons in 2021. Increasing population and disposable personal income levels will help drive volume gains as consumers purchase more beverages. Rising output of drinks in categories such as bottled water and alcoholic beverages will offset declines in carbonated soft drink (CSD) production.
- by Cara Brosius
- August 28 2017
- beverage
- beverage trends
- beverages
- consumer goods
- consumer trends
- consumers
- food and beverage
Shift to Cans Gaining Steam Among Craft Brewers
US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.