Watering Down The Beverage Industry

Watering Down The Beverage Industry

Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.


Bubble Trouble: Carbonated Soft Drinks Facing Production Declines

Bubble Trouble: Carbonated Soft Drinks Facing Production Declines

US beverage production is forecast to reach 48.4 billion gallons in 2021. Increasing population and disposable personal income levels will help drive volume gains as consumers purchase more beverages. Rising output of drinks in categories such as bottled water and alcoholic beverages will offset declines in carbonated soft drink (CSD) production.


Shift to Cans Gaining Steam Among Craft Brewers

Shift to Cans Gaining Steam Among Craft Brewers

US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.