Lego’s Loss May Not be Competitors’ Gain

Lego’s Loss May Not be Competitors’ Gain

Earlier this month, Lego announced that it would cut 1,400 jobs after reporting revenue and profit both fell in the first half of 2017, driven by declines in US sales. Much of the discussion around this story has focused on contributing factors within the company. However, these declines may also signal waning popularity in construction toys.