Watering Down The Beverage Industry

Watering Down The Beverage Industry

Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.


Millennials Might Save the Frozen Food Aisle

Millennials Might Save the Frozen Food Aisle

Millennials have built up quite a list of industries and businesses for which they are responsible for “killing” over the past few years – from restaurant chains and mass-produced beer to starter homes and napkins. Finally, it seems millennials have redeemed themselves in what is arguably the last place one might expect: the frozen food aisle.


The Top Jewelry Trends Impacting the Market

The Top Jewelry Trends Impacting the Market

Three of the top trends impacting the jewelry and watch market


Water Use Concerns Drive Changing Landscape Trends

Water Use Concerns Drive Changing Landscape Trends

Consumers are showing greater interest in landscaping features besides lawns, such as gardens, native grasses, plants, and shrubs. A key reason involves environmental concerns and local regulations regarding water use, which have become increasingly important, particularly in areas that feature water scarcity. To succeed in the face of these concerns, landscaping service firms must tailor their offerings to include a wider array of services that address environmental considerations such as reducing water use.


Customizable, Durable Products Represent Countertrend to Fast Fashion

Customizable, Durable Products Represent Countertrend to Fast Fashion

Fast fashion – the trend toward selling clothing featuring the latest designs to consumers as quickly and cheaply as possible – has long been the driving force in the apparel market. To the annoyance of many consumers, two consequences of this trend have been that clothing has become less durable and less unique.


Shift to Cans Gaining Steam Among Craft Brewers

Shift to Cans Gaining Steam Among Craft Brewers

US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.


Will Knit Uppers Refashion the Athletic Footwear Industry?

Will Knit Uppers Refashion the Athletic Footwear Industry?

While consumers have embraced the look and feel of knitted shoes, footwear companies have become excited about the possibilities the new process provides...


Wine Demand Growing Strong, Millennials Thirsty for More

Wine Demand Growing Strong, Millennials Thirsty for More

US wine demand by volume is forecast to reach 1.2 billion gallons in 2021. Increases will be driven by continued expansion in disposable personal income and demographic shifts, in which a larger percentage of the growing population will consume wine...


Back to the Future: Retro Products and LEDs Light the Way for Christmas Decoration Demand

Back to the Future: Retro Products and LEDs Light the Way for Christmas Decoration Demand

US demand for Christmas lighting sets is forecast to total $515 million in 2021. Anticipated contraction in Christmas tree purchases in unit terms will weigh on demand for associated lights...