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- by Steven Richmond
- October 11 2017
- consumer goods
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Customizable, Durable Products Represent Countertrend to Fast Fashion
Fast fashion – the trend toward selling clothing featuring the latest designs to consumers as quickly and cheaply as possible – has long been the driving force in the apparel market. To the annoyance of many consumers, two consequences of this trend have been that clothing has become less durable and less unique.
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