The Rise of Digital Advertising Brings Some Challenges

The Rise of Digital Advertising Brings Some Challenges

As consumer eyeballs have moved from TV and print media to online, advertising spenders have followed. Expenditures on print advertising have experienced long-term decline as advertisers have shifted spending to internet advertising. While traditionally dominant advertising channels such as TV and radio continue to play an important role in media consumption, digital media – including the use of apps, social media, internet videos, and web browsing – is becoming the leading category. As a result, advertisers are diverting spending from TV advertising to internet-based ads.


Electronic Component Use Speeding Up in Motor Vehicles

Electronic Component Use Speeding Up in Motor Vehicles

Motor vehicles increasingly feature more electronic components as electronic systems become more sophisticated and advanced drivetrain components become more widespread. Increasing global output of motor vehicles will combine with the expanding scope of products in which electronic components are used as significant drivers of growth.


Seeds of Doubt Sprouting Among US Farmers

Seeds of Doubt Sprouting Among US Farmers

As the Trump administration mulls over making changes to the US ethanol mandate and China proposes tariffs on US agricultural imports, US farmers are growing increasingly anxious. Two key field crops may be significantly impacted by the decisions.


Branding Makes Pistachios Trendy

Branding Makes Pistachios Trendy

Investments in branding, marketing, and distribution help to explain the growing popularity of pistachios.


Phosphate Rock’s Chosen Few

Phosphate Rock’s Chosen Few

As the US phosphate rock market grows more consolidated each year, new firms find it increasingly difficult to overcome barriers to entry.


Squeezing More Value Out of Soybean Products

Squeezing More Value Out of Soybean Products

Demand for soybean products is projected to reach 45.9 million tons in 2022. Amid a sea of regulations impacting the use of soybean products in applications ranging from food to fuel, suppliers have begun to develop crops with specific traits in order to produce soybeans and soybean products with more desirable attributes suitable for specific roles.


The Spectacular, Brief Life of a Cure

The Spectacular, Brief Life of a Cure

Over the last decade, observers of the US pharmaceutical market witnessed something remarkable.


Convenience a Key Factor in Drycleaning & Laundry Services

Convenience a Key Factor in Drycleaning & Laundry Services

Many laundries and drycleaners that focus on servicing households are increasingly attempting to provide convenient pick-up and drop-off options, as well as other amenities, to attract and retain consumers in the face of structural changes that disfavor drycleaning use. New entrants also focus on convenience.


Innovation & Efficiency Drive Demand for Paper Industry Machinery

Innovation & Efficiency Drive Demand for Paper Industry Machinery

US demand for paper industry machinery (including parts and attachments) is forecast to reach $3.6 billion in 2022. Suppliers will benefit from increases in paper and paperboard production, which will support investments in new, more efficient machinery and upgraded parts.


Growing Economy Drives Labor Force Growth

Growing Economy Drives Labor Force Growth

The US civilian labor force is forecast to reach 167 million people in 2022 on annual average growth of less than 1.0%. At the same time, the number of unemployed workers in the labor force is expected to increase by 1.7% annually to 2022.