Consumer Upgrades Support US Demand for Bed & Bath Furnishings


Cleveland, February 9, 2017 — US demand for bed and bath furnishings is forecast to rise 3.3% annually to 2021, according to Bed & Bath Furnishings: United States, a report recently released by Freedonia Focus Reports. Faster gains are expected for the pillows and cushions segment of the market as consumers trade up to value-added versions of these items. 

Among these value-added products are pillows made from specialty bedding materials. Consumer acceptance of non-innerspring mattress types – such as those manufactured with latex, visco-elastic memory foam, and gel components – is expected to promote demand for pillows made of similar materials. Capitalizing on the crossover appeal of these products, several leading mattress suppliers offer ranges of pillows made using memory foam or a combination of memory foam and gel.

These and other key insights are featured in Bed & Bath Furnishings: United States. This report forecasts US bed and bath furnishing demand and shipments in US dollars at the manufacturers’ level to 2021. Total demand and shipments are segmented by product in terms of:

  • sheets and pillowcases
  • pillows and cushions
  • bedspreads, blankets, and comforters
  • towels and washcloths.

To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2006 to 2016.

This report and other Freedonia Focus reports can be purchased at and are also available on and

About Freedonia Focus Reports

Each month, The Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20-30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Analysis is intended to guide the busy reader through pertinent topics in rapid succession, including:

  • total historical market size and industry output
  • segmentation by products and markets
  • identification of market drivers, constraints, and key indicators
  • segment-by-segment outlook in five-year forecasts
  • a survey of the supply base
  • suggested resources for further study.

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