US Demand for Personal Care Appliances to Reach $3.4 Billion in 2021


Cleveland, OH, January 2, 2018 — US demand for personal care appliances is forecast to reach $3.4 billion in 2021, according to Personal Care Appliances: United States, a report recently released by Freedonia Focus Reports. Rising disposable personal income levels will fuel gains, as consumers will be encouraged to purchase products viewed as luxuries and to trade up from lower-end appliances.

Demand for massage appliances is projected to rise 5.8% per year over the forecast period, the fastest rate of any segment, and surpass hair styling appliances as the largest segment. Suppliers of these items will benefit from rising numbers of elderly Americans, as aging baby boomers represent a key market for these products. Many people in this age group plan to maintain an active lifestyle, with hobbies such as biking and running, but such activity often exacerbates the muscle and joint pain associated with an aging body.

These and other key insights are featured in Personal Care Appliances: United States.

This report forecasts US personal care appliance demand and shipments in US dollars at the manufacturer level to 2021. Total demand is segmented by product in terms of:

  • hair styling
  • massage
  • grooming
  • oral care
  • other products and parts

To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2006 to 2016.

More information about the report is available at