US Advertising Service Revenues to Reach $135 Billion in 2022


Cleveland, OH, April 11, 2018 — US advertising service revenues are forecast to reach $135 billion in 2022, according to Advertising Services: United States, a report recently released by Freedonia Focus Reports. Advertising agency revenues – the largest segment – are projected to reach $59.8 billion in 2022. The diversified offerings and integrated advertising services provided by advertising agencies leave them well positioned to take advantage of rapidly growing marketing channels, such as blog-based and influencer advertising, while reducing exposure to and reliance upon underperforming channels, such as print media.

Over the 2007-2017 period, spending on print advertising continued its long-term decline as advertisers shifted spending to internet advertising. While traditionally dominant advertising channels such as TV and radio continue to be consumed at high rates, digital media consumption – including the use of apps, social media, internet videos, and web browsing – is becoming the leading category. As a result, advertisers are diverting spending from TV advertising to internet-based ads.

These and other key insights are featured in Advertising Services: United States. This report forecasts to 2022 US advertising service industry revenues in nominal US dollars. Total revenues are segmented by establishment type in terms of:

  • advertising agencies
  • public relations agencies
  • direct mail advertisers
  • media buying agencies
  • display advertisers
  • media representatives
  • other establishment types

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2007 to 2017.

More information about the report is available at