US E-Commerce Retail Sales to Advance 11% Yearly in Nominal Terms to 2022


Cleveland, OH, October 19, 2018 — US e-commerce retail sales are forecast to increase 11% per year in nominal terms through 2022, according to E-Commerce: United States, a report recently released by Freedonia Focus Reports. Retailers will benefit from the continued popularity of shopping from home, as well as improved disposable personal income levels and consumer access to credit. Brick-and-mortar retailers will increasingly utilize the internet to augment sales and give consumers the option of picking up or returning items at stores, representing ongoing efforts to perfect their omnichannel strategies depending on what is right for each company. Furthermore, internet shopping gives consumers access to a wider range of goods, including products not available in local areas. Sales originating from mobile devices are projected to climb at an above average pace.

These and other key insights are featured in E-Commerce: United States. This report forecasts US e-commerce retail sales in nominal US dollars to 2022 for electronic shopping (e-shopping) and mail-order houses. These sales are segmented by merchandise line in terms of:

  • clothing and accessories
  • electronics and appliances
  • furniture and furnishings
  • multimedia and software
  • health, beauty, and drug
  • recreation goods
  • food and beverages
  • office equipment and supplies
  • other merchandise such as collectibles, hardware, and jewelry
  • nonmerchandise receipts such as advertising, commissions, customer support, and shipping and handling

This report also forecasts, but does not focus on, e-commerce retail sales by type of establishment, specifically:

  • e-shopping and mail-order houses
  • motor vehicle dealers and parts stores
  • clothing and accessory stores
  • food and beverage stores
  • general hardware stores
  • recreational goods stores
  • electronics and appliance stores
  • other establishments such as furniture and home furnishing stores, health and personal care stores, and general merchandise stores

To illustrate historical trends, e-commerce retail sales, total retail sales, and the various segments are provided in annual series from 2007 to 2017.

For the purposes of this report, e-commerce refers to sales arranged over the internet, including mobile (m-commerce). Payment may or may not be made via the internet. This report excludes business-to-business (B2B) sales of new and used merchandise, as well as spending on multimedia streaming services. Electronic activities of the agriculture, construction, and mining sectors, as well as non-merchant wholesalers and parts of the service sector are also excluded.

More information about the report is available at: