US Soft Drink Demand to See Minimal Annual Growth in Volume Terms to 2023


Cleveland, OH, October 9, 2019 — US demand for soft drinks is forecast to see only minimal yearly gains in volume terms through 2023, according to Soft Drinks: United States, a report recently released by Freedonia Focus Reports. Although demand for certain categories of these beverages will continue to decline amid concerns over the links between sugar consumption and health issues such as obesity, cardiovascular disease, and diabetes, multi-line producers stand to benefit from offerings that appeal to consumers seeking healthier options or novelty. In addition, increases in disposable personal income will drive purchases of higher-end, niche beverages, many of which feature organic ingredients and offer unconventional flavors.

The long decline of the carbonated soft drink (CSD) category is expected to continue, with demand forecast to fall nearly 1.0% annually to 2023. Ongoing concerns over the ingredient content of these beverages and competition from other beverages will continue to weigh on demand. However, the US population younger than 25, an important market for CSDs, is expected to expand over the forecast period, preventing faster losses. Producers will continue to introduce new formulations – including beverages with novel sweeteners and flavors – with the aim of rejuvenating sales.

These and other key insights are featured in Soft Drinks: United States. This report forecasts to 2023 US soft drink demand in gallons. Total demand is segmented by product in terms of:

  • carbonated soft drinks
  • fruit beverages
  • ready-to-drink tea
  • sports drinks
  • enhanced water
  • other ready-to-drink beverages such as such as energy drinks and iced coffee

To illustrate historical trends, total demand and the various segments are provided in annual series from 2008 to 2018.

The scope of this report encompasses beverages consumed from single-serving containers as well as various types of dispensing systems utilizing bulk packages (such as fountain drinks, beer taps, and water coolers). Beverage syrups and concentrates are included in report totals in gallons of equivalent finished beverage products. Products not premade and sold ready-to-drink, such as coffee beans and grounds, dry teas, and powdered drink mixes, are excluded from this analysis.

More information about the report is available at: