Energy Drinks: United States

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Published May 31, 2017 | 24 Pages | Pub ID: FFO15377279
Energy Drinks: United States

This report forecasts annual US retail sales of energy drinks in US dollars for 2017-2021. Total retail sales are segmented by product in terms of energy drinks, energy shots, and energy drink mixes.

To illustrate historical trends, total retail sales and the various segments are supplied for 2011-2016. A Market Overview section provides pertinent background on market size, marketing and new products, retailing trends, and consumer trends.

Further analysis includes an Industry Structure section, which surveys the supply base and identifies the leading firms competing in the US market. An introductory Highlights section summarizes key findings from this 24-page report, and a Resources section lists contributing sources as well as resources available for further research.
  • Highlights
  • Market Overview
    • Market Size
      • Table Figure 1 - US Energy Drink Retail Sales by Product, 2011-2021
      • Table US Energy Drink Retail Sales by Product, 2011-2021
      • Table Figure 2 - US Energy Drink Retail Sales by Product Share, 2011-2021
    • Marketing & New Products
      • More Occasions for Consumption: Targeting "eAthletes" with "Gamer Fuel"
      • Targeting Millennial Female Consumers
      • The Organic Trend Reaches Energy Drinks
      • Borrowing from the Bottled Water & Sparkling Water Playbook
      • Drawing Inspiration from Juice & Smoothies
      • Slow Release Technology Debuts in Energy Drinks
    • Retailing Trends
      • Table US Convenience Store Visits Among Energy Drink & Shot Users, 2016
    • Consumer Trends
      • Product Usage Rates
        • Table Usage Rates for Selected RTD Beverages, 2008-2016
        • Table Number of Energy & Sports Drinks/Shots Consumed in the Last 30 Days, 2016
        • Table Usage Rates for Energy Drinks & Energy Shots, 2014-2016
      • Consumer Demographics
        • Table Energy Drink/Shot Usage by Age Group, 2016
        • Table Energy Drink/Shot Usage by Gender, 2016
        • Table Distribution of Energy Drink/Shot Users by Age Bracket & Gender, 2016
        • Table Distribution of Energy Drink/Shot Users by Race/Ethnicity, 2016
        • Table Energy Drink/Shot Usage by Number of Children in the Household, 2016
        • Table Age of Children in the Household Among Energy Drink/Shot Users, 2016
  • Industry Structure
    • Range of Marketers
    • Market Leaders
      • Table Usage Rates for Leading Energy Drink & Shot Brands, 2012-2016
  • About This Report
    • Scope & Method
    • Sources
    • Industry Codes
      • Table Industry Codes Related to Energy Drinks
    • Resources

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