E-Commerce: United States

Published: October 1, 2018 - 36 Pages

Table of Contents

  • Highlights
    • Table Figure 1 | Key Trends in US E-Shopping & Mail-Order House E-Commerce Retail Sales, 2017 - 2022
  • Market Environment
    • Historical Trends
      • Table Figure 2 | US E-Commerce Demand Trends, 2007 - 2017
    • Key Economic Indicators
      • Table Key Indicators for US E-Commerce Retail Sales, 2007 - 2022
    • Regulatory Factors
    • Retail Environment
      • Table Figure 3 | US Retail Sales Value Growth by Establishment Type, 2007 - 2022
      • Table Figure 4 | US Retail Sales Compound Annual Growth by Establishment Type, 2007 - 2022
      • Table US Retail Sales by Establishment Type, 2007 - 2022
  • Segmentation & Forecasts
    • E-Commerce Retail Sales Outlook
      • Table Figure 5 | US Total E-Commerce Retail Sales by Establishment Performance Index, 2007 - 2022
      • Table US Total E-Commerce Retail Sales by Establishment, 2007 - 2022
      • Table Figure 6 | US Total E-Commerce Retail Sales as a Percent of Total Retail Sales, 2007 - 2022
      • Table Survey: US Consumer Attitudes About Shopping Online, August - September 2018
    • E-Shopping & Mail-Order Houses
      • Merchandise Lines
        • Table Figure 7 | US E-Shopping & Mail-Order E-Commerce Retail Sales by Merchandise Line Performance Index, 2007 - 2022
        • Table US E-Shopping & Mail-Order E-Commerce Retail Sales by Merchandise Line, 2007 - 2022
        • Table Figure 8 | US Store Count of Common Shopping Mall Department Stores, 2007 - 2017
  • Industry Structure
    • Industry Characteristics
      • Table Leading Participants in the US E-Commerce Market by Merchandise Line
  • About This Report
    • Scope
    • Sources
    • Industry Codes
      • Table NAICS & SIC Codes Related to E-Commerce
    • Freedonia Methodology
    • Resources


E-Commerce: United States

This report forecasts US e-commerce retail sales in nominal US dollars to 2022 for electronic shopping (e-shopping) and mail-order houses. These sales are segmented by merchandise line in terms of: clothing and accessories; electronics and appliances; furniture and furnishings; multimedia and software; health, beauty, and drug; recreation goods; food and beverages; office equipment and supplies; other merchandise such as collectibles, hardware, and jewelry; and nonmerchandise receipts such as advertising, commissions, customer support, and shipping and handling. This report also forecasts, but does not focus on, e-commerce retail sales by type of establishment, specifically: e-shopping and mail-order houses; motor vehicle dealers and parts stores; clothing and accessory stores; food and beverage stores; general hardware stores; recreational goods stores; electronics and appliance stores; and other establishments such as furniture and home furnishing stores, health and personal care stores, and general merchandise stores.

To illustrate historical trends, e-commerce retail sales, total retail sales, and the various segments are provided in annual series from 2007 to 2017.

For the purposes of this report, e-commerce refers to sales arranged over the internet, including mobile (m-commerce). Payment may or may not be made via the internet. This report excludes business-to-business (B2B) sales of new and used merchandise, as well as spending on multimedia streaming services. Electronic activities of the agriculture, construction, and mining sectors, as well as non-merchant wholesalers and parts of the service sector are also excluded.

Key macroeconomic indicators are also provided with quantified trends. A full outline of report items by page is available in the Table of Contents.

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