Sports Drinks: United States

 
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Published May 31, 2017 | 22 Pages | Pub ID: FFO15377278

Sports Drinks: United States

This report forecasts annual US retail sales of sports drinks in US dollars for 2017-2021. Total retail sales are segmented by product in terms of sports drinks and sports drink mixes.

To illustrate historical trends, total retail sales and the various segments are supplied for 2011-2016. A Market Overview section provides pertinent background on market size and marketing, new product, retailing, and consumer trends.

Further analysis includes an Industry Structure section, which surveys the supply base and identifies the leading firms competing in the US market. An introductory Highlights section summarizes key findings from this 22-page report, and a Resources section lists contributing sources as well as resources available for further research.
  • Highlights
  • Market Overview
    • Market Size
      • Table Figure 1 | US Sports Drink Retail Sales by Product, 2011-2021
      • Table US Sports Drink Retail Sales by Product, 2011-2021
      • Table Figure 2 | US Sports Drink Retail Sales by Product Share, 2011-2021
    • Marketing & New Products
      • More Occasions for Consumption: Targeting "eAthletes" with "Gamer Fuel"
      • Targeting Millennial Female Consumers
      • The Organic Trend Reaches Sports Drinks
      • Borrowing from the Bottled Water & Sparkling Water Playbook
      • Exotic Ingredients with Functional Properties
      • Sports Drink Brands Experiment with Customization
    • Retailing Trends
      • Table US Convenience Store Visits Among Sports Drink Users, 2016
    • Consumer Trends
      • Product Usage Rates
        • Table Usage Rates for Selected RTD Beverages, 2008-2016
        • Table Number of Energy & Sports Drinks/Shots Consumed in the Last 30 Days, 2016
      • Consumer Demographics
        • Table Sports Drink Usage by Age Group, 2016
        • Table Sports Drink Usage by Gender, 2016
        • Table Distribution of Sports Drink Users by Age Bracket & Gender, 2016
        • Table Distribution of Sports Drink Users by Race/Ethnicity, 2016
        • Table Sports Drink Usage by Number of Children in the Household, 2016
  • Industry Structure
    • Range of Marketers
    • Market Leaders
      • Table Figure s reflect brands used most often. n/a = not available
  • About This Report
    • Scope & Method
    • Sources
    • Industry Codes
      • Table Industry Codes Related to Sports Drinks
    • Resources

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