Toys & Games: United States
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This report forecasts to 2023 US toys and games demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by type in terms of: toys and dolls, video game consoles, board games, and baby carriages and strollers.
To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2008 to 2018.
Excluded from the scope of this report are video game software; game machines (e.g., pinball machines, arcade games); card games; and athletic equipment, bicycles, billiard tables, and bowling equipment. For more information on some of these products, see Software: United States, Sports Equipment: United States, and Bicycles: United States.
Re-exports of toys and games are excluded from demand and trade figures.
This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 2,000, screened for response quality and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.
Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
339930 Doll, Toy, and Game Manufacturing
451120 Hobby, Toy, and Game Stores
- Highlights
- Table Figure 1 - Key Trends in US Toys & Games Demand, 2018 - 2023
- Market Environment
- Historical Trends
- Table Figure 2 - US Toys & Games Demand Trends, 2008 - 2018
- Table Figure 3 - US Toys & Games Shipment Trends, 2008 - 2018
- Key Economic Indicators
- Table Key Indicators for US Toys & Games Demand, 2008 – 2023
- Trade
- Table Figure 4 - US Toys & Games Net Imports, 2008 – 2018
- Table US Toys & Games Net Imports, 2008 – 2018
- Retail Trends
- Table Figure 5 - US Toys & Games Retail Sales by Retailer Type, 2008 – 2018
- Table US Toys & Games Retail Sales by Retailer Type, 2008 – 2018
- Consumer Trends
- Table Figure 6 - US Survey: Proportion of Adults Reporting Purchases of Toys or Games, 2008 – 2018
- Table Figure 7 - US Survey: Types of Games & Toys Bought, 2018
- Table Figure 8 - US Survey: Retailer Type for Toy Purchases, 2019
- Table Figure 9 - US Survey: Video Game System Ownership/Use, 2018
- Table Figure 10 - US Survey: Timing of Video Game Console Purchases, 2019
- Safety & Regulatory Factors
- Historical Trends
- Segmentation & Forecasts
- Products
- Table Figure 11 - US Toys & Games Demand by Type, 2008 – 2023
- Table US Toys & Games Demand by Type, 2008 – 2023
- Table Figure 12 - US Toys & Games Demand by Type Performance Index, 2008 – 2023
- Table Figure 13 - US Toys & Games Shipments, 2008 – 2023
- Table US Toys & Games Shipments, 2008 – 2023
- Toys & Dolls
- Video Game Consoles
- Board Games
- Baby Carriages & Strollers
- Table Figure 14 - US Toys & Games Demand by Type, 2008 – 2023
- Products
- Industry Structure
- Industry Characteristics
- Table Figure 15 - US Toys & Games Manufacturing Firms, Establishments, &Employment, 2008 - 2018
- Table US Toys & Games Manufacturing Firms, Establishments, &Employment, 2008 - 2018
- Table Figure 16 - US Toys & Games Shipments Concentration, 2002 – 2012
- Market Leaders
- Table Leading Suppliers to the US Toys & Games Market by Type
- Hasbro
- Mattel
- Nintendo
- Industry Characteristics
- About This Report
- Scope
- Sources
- Industry Codes
- Table NAICS & SIC Codes Related to Toys & Games
- Freedonia Methodology
- Resources
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