Toys & Games: United States
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This report forecasts to 2022 and 2026 US toys and games demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by product in terms of: toys and dolls, video game consoles, coin-operated game machines, board games, non-payment game machines, and baby carriages and strollers.
To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2011 to 2021.
Excluded from the scope of this report are video game software; card games; and athletic equipment, bicycles, billiard tables, and bowling equipment. Re-exports of toys and games are excluded from demand and trade figures.
Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
339930 Doll, Toy, and Game Manufacturing
339999 All Other Miscellaneous Manufacturing
451120 Hobby, Toy, and Game Stores
- HIGHLIGHTS
- MARKET ENVIRONMENT
- Historical Trends
- Key Economic Indicators
- Trade
- Retail Trends
- Safety & Regulatory Factors
- PRODUCT SEGMENTATION & FORECASTS
- Toys & Dolls
- Video Game Consoles
- Game Machines
- Board Games
- Baby Carriages & Strollers
- INDUSTRY STRUCTURE
- Industry Characteristics
- Market Leaders
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Freedonia Methodology
- Resources
- LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in US Toys & Games Demand, 2021 - 2026
- Figure 2 | US Toys & Games Demand Trends, 2011 - 2021
- Figure 3 | US Toys & Games Shipments Trends, 2011 - 2021
- Table 1 | Key Indicators for US Toys & Games Demand, 2011 - 2026 (US$ bil)
- Figure 4 | US Toys & Games Trade, 2011 - 2021 (US$ bil)
- Table 2 | US Toys & Games Trade, 2011 - 2021 (US$ mil)
- Figure 5 | US Toys, Games, & Hobbies PCE & E-Commerce Retail Sales, 2011 - 2021 (US$ bil)
- Table 3 | US Toys, Games, & Hobbies PCE & E-Commerce Retail Sales, 2011 - 2021 (US$ mil)
- Figure 6 | US Toys & Games Demand by Product, 2011 - 2026 (US$ bil)
- Table 4 | US Toys & Games Demand by Product, 2011 - 2026 (US$ mil)
- Figure 7 | US Toys & Games Demand by Product Performance Index, 2011 - 2026 (2011=100)
- Figure 8 | US Toys & Games Demand by Product, 2011 - 2026 (%)
- Figure 9 | US Toys & Games Shipments, 2011 - 2026 (US$ bil)
- Table 5 | US Toys & Games Shipments, 2011 - 2026 (US$ mil)
- Figure 10 | US Survey: Video Game Console Ownership, 2021 (% of households)
- Figure 11 | US Coin-Operated Game Machines Demand w/ Amusement Arcade Revenues, 2011 - 2026
- Figure 12 | US Survey: Board Game Purchases by Age Group, 2021 (% of adults)
- Table 6 | Leading Suppliers to the US Toys & Games Market by Product
- Table 7 | NAICS & SIC Codes Related to Toys & Games
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Recent Press Releases
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Economic expansion, need for workers will bolster industry through 2026
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Technological advancements to boost value gains
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Increasing global production of electronics, appliances, machinery, transport equipment to drive orders